About

SoftClay turns handmade soft clay details into a clean, export-ready product line

We are shaping this site around visually strong craft materials that fit jewelry making, phone case decoration, faux dessert styling and seasonal handmade projects.

What we make

Polymer clay charms, decorative slices, craft embellishments and bead assortments with a cute, handmade aesthetic.

Who it fits

Boutique sellers, craft studios, TikTok or Etsy style stores, resin artists and small creative brands looking for distinctive materials.

How this site is being built

The website uses structured product data, reusable page templates and a content-first workflow so more SKUs can be added without rebuilding the whole site.

Working Model

Designed for inquiries first

Sampling

Highlight product details and imagery clearly enough that buyers can shortlist before contacting.

Customization

Prepare the site to introduce custom colors, mixed packs and seasonal collections as the catalog grows.

SEO expansion

Add more category pages and editorial content after the first 12 to 18 products are standardized.

Project Direction

What we are optimizing for

01

Clear catalog structure

Buyers should be able to understand the catalog by category, not by raw SKU list.

02

Consistent content system

The same structured data should support website pages, inquiry flow and future SEO content.

03

Cross-border positioning

Everything needs to look ready for Etsy, Shopify, TikTok Shop or B2B inquiry traffic.